How To Generate Turf Leads?
One of the biggest challenges for any TURF business is generating qualified leads. In fact, it’s a constant battle of testing and throwing things against the wall to see what works.
The TURF space, like other trades, is unique, in that its biggest challenge is not sales and marketing but the lack of skilled labor.
However, generating qualified leads is the engine that drives new business....
1. CANVASSING
Canvassing is old school but it still works. There is nothing like a face-to-face meeting. The most effective time to canvass is right after a storm.
2. Pay Per Click (PPC) AKA Search Engine Marketing (SEM)
In the TURF space, you can generate both residential and commercial leads for your business using pay per click. AdWords will consist of the majority of your pay-per-click efforts but you should not ignore Bing Ads.
3. Email Marketing
Every lead generation channel should supplement their marketing efforts with an email marketing campaign. Despite being around for close to 20 years, email marketing continues to be an effective online marketing channel. For every $1 spent there is $40 return on investment.
4. Trade Shows
As a TURF company, there are a ton of benefits to attending trade shows
You can sleuth the competition, create new business partnerships, create company awareness, and generate leads that convert to more sales.
5. Telemarketing
Telemarketing was once a very effective channel to generate leads. It still works but people have lots of tools that block unwanted calls.
There are a lot of telemarketing companies that will generate leads for you. They can call people and set up appointments for you.
Conclusion
To recap, to find which channel works best you should either learn the best practices for each channel or hire someone that has had success for each channel. All these channels work in varying degrees.
At the end-of-the-day, if you’re unsure or hesitant about outsourcing a third-party lead generation specialist, then you probably don’t need additional leads.